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Our Story Our Story

OUR STORY

We are Grenade® People

Founded in 2010 by Alan and Juliet Barratt, Grenade®’s mission was simple: to create an iconic weight-loss product and become THE brand within Sports Nutrition. Grenade®’s first product was so effective, a friend described it as explosive, “like a grenade”. This product became Thermo Detonator® and the brand name, Grenade®, was born. Today, Grenade® is available in over 80 countries, with a multi award-winning product range, including our best-selling Carb Killa® protein bars and cutting-edge sports nutrition, we have you covered.

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A bit from Our Founders…

Back in 2010, we set out to create something special, an iconic brand that could be trusted and recognised by people all over the world who weren’t afraid to roll their sleeves up and get stuck in. We made a commitment to make serious product for serious people, whether they were high-performance athletes, weekend warriors or elite military, but to never take ourselves seriously in the process. We would embrace humour and humility, and if we didn’t love it we wouldn’t do it…ever.

Rolling forward to the present day, we still make the world’s finest sports nutrition and functional food products, and we never compromise on brand. We do it our way or not at all, and every now and again we still like to blow some sh*t up!

We have a world class team that learn obsessively, disrupt convention and are passionate about perfection.

We don’t do ‘normal’.
We are Grenade®.

BE MORE GRENADE®

BE MORE GRENADE®

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