Privacy Policy

By using our site you consent to our online Privacy Policy. Your consent is further provided when you register as a user.

This Privacy Policy was last updated on 24 September 2021.

Table of Contents

  1. Introduction
  2. Data Protection Officer and Data Controller
  3. Purpose of the Processing and the Legal Basis for the Processing
  4. What categories of personal data we collect, how we collect and use (process) it and for what purpose(s)
  5. Your Rights
  6. Questions, Concerns and Complaint with a Supervisory Authority
  7. Disclosure of Personal Data
  8. Direct Marketing including SMS Marketing
  9. Transferring personal data from the EU to the US
  10. Security of Personal Data
  11. Retention
  12. Terms of Use of this Website and Cookies
  13. Klarna
  14. Changes and Updates to this Privacy Policy
  15. Contacting Us
1. Introduction

 We recognise the importance of protecting the privacy of personal data or personally identifiable information, being information, which relates to an identifiable individual (“Personal Data”) about the users of and visitors to our website. We respect the rights of such users and visitors and the obligations imposed by applicable law and are committed to protecting your privacy in accordance with the Data Protection Act 2018, UKGDPR and General Data Protection Regulation (“GDPR”) the Privacy and Electronic Communications (EC Directive) Regulations 2003 and other applicable law, the “Data Protection Acts”) and the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011. The following Privacy Policy discloses what information we gather, how we use it and how to correct or change it.

Our website, products and services are all directed to people who are at least 18 years old or older.

We reserve the right, in our sole discretion, to modify, alter or update our Privacy Policy at any time. Such modifications, alterations, and updates shall be effective immediately upon posting. Your continued use of this website following the posting of a modified, altered, or updated Privacy Policy will mean you accept those modifications, alterations or updates.

2. Data Controller, Data Controller’s Representative, Data Protection Officer

2.1 The Data Controller controlling the means of processing of your Personal Data and the purposes of such processing is:

Grenade (UK) Limited (trading as Grenade)

Registered in England with company number 06978658

Registered address: Grenade HQ, Bournville Place, Bournville, Birmingham, B30 2HP, United Kingdom

Office address:

For UK and EU residents –Grenade (UK) Grenade HQ, Bournville Place, Bournville, Birmingham, B30 2HP, United Kingdom

For US residents - Grenade® (USA) LLC, 999 W Main Street, Suite 100, Boise, ID, 83702

Tel: + 44 (0) 2477 170 100


2.2 Where one of the Grenade group companies is responsible for processing personal data outside the EU, Grenade (UK) Limited registered in England is its EU representative.

2.3 Grenade’s data protection officer can be contacted as follows:

Tel: + 44 (0) 2477 170 100 and ask for the DPO.

2.4 Where Grenade products are sold to you by a third-party retailer, Grenade may collect such Personal Data as is necessary from that third party to complete your order, passes delivery details to Grenade’s third-party delivery contractor (for which Grenade is responsible) and such delivery Personal Data is destroyed within one month of completed delivery. In these circumstances, Grenade is a Data Processor acting upon the written instructions of the retailer with whom you contract, and it is that retailer which is the Data Controller in respect of your Personal Data. You should direct any queries directly to that retailer.

3. Purpose of the Processing and the Legal Basis for the Processing

We gather two types of information in the operation of this website and provision of services to you:

3.1. Personal Data:

We collect information from you when you:

  1. Contact Us on our site by filling out a form
  2. Complete an order on our website or at one of our pop-up shops

   III.            Create an account to collect Grenade® Loyalty Points

  1. Apply for a job or become a member of our team
  2. Contact us through our social media sites
  3. Contract with a third-party retailer for our products - please see paragraph 2.4 above

  VII.            At Grenade’s premises, CCTV has been installed for security purposes; if you visit Grenade premises, your Personal Data will be captured and subject to this Privacy Policy.

When registering with us in any of these ways or sending emails, submitting your CV, requesting newsletters / blogs or providing feedback, you may be asked to enter your: name, e-mail, address and/or telephone number information as appropriate. In order to compete delivery of an order, we shall require your mobile telephone number. This information will only be used by us in accordance with the terms herein, to enable us to contact you and discuss what services we can provide to you.

When you contact us, you will be asked clearly to tick consent to our processing of necessary categories of Personal Data, for each contractually agreed purpose we are to provide. Your consent will enable you to participate in features of the service and notify you about changes to the service. 

The provision of your Personal Data is voluntary. If you do not provide us with the required Personal Data, however, we may not be able to provide you with the product/service you requested and will not be able to complete a delivery to you. Grenade requires this Personal Data in order to be able to complete its contractual obligations to you, for the purposes of: processing and administering your transactions, fulfilling your requests, orders and/or to provide other information you requested and to complete delivery of your order.

3.2. Non-Personal Data:

We may collect information about your visit to and use of this site, including sales data, traffic data and related site information. This information helps us to evaluate and improve our site and may also be used for investment analysis purposes. As Non-Personal Data does not personally identify you, we may use it for any purpose.

4. What Categories of Personal Data We collect; How We Collect and Use (process) it and for What Purpose(s)

4.1 Categories. With a few exceptions, this information is limited to the kinds of information that are necessary to complete a contract with us: first name, last name, postal address, date of birth, email and mobile phone number and payment card details as necessary to facilitate your online purchases. At Grenade’s premises, CCTV has been installed for security purposes; if you visit Grenade premises, your Personal Data will be captured and subject to this Privacy Policy.

4.2 How We Collect It. We collect your Personal Data as this Privacy Policy further describes when you use this website, register or contract with us or with one of our distribution partners. We also collect information from you with your consent from pop-up shops when you wish to make an order or ask to receive news of promotions and latest products.

4.3 What We Use Your Personal Data For

We collect information from you which may be used for the following listed purposes. This is not a definitive list and may change from time to time. Please confirm your consent when you register/place and order or contact us for the first time on the table then provided.


Process and administer your Personal Data and process transactions, fulfil your requests, orders and/or to provide other information you requested. (Where you have subscribed to a third-party distributor of our products and we are providing products to that third party, we do not have access to your Personal Data and that third party is responsible for your Personal Data as agreed between you.). Grenade requires this Personal Data in order to be able to complete its contractual obligations to you.

Complete delivery of your order. Grenade requires this Personal Data in order to be able to complete its contractual obligations to you.

Retain order details for repeat orders where you request us to do so

Personalize your experience - see cookie policy

Improve our website and make the website easier for you to use - see cookie policy

Send periodic emails and, where you opt in, SMS messages  (Please see Direct Marketing below)

Notify you about important news or blogs concerning our products, industry updates, events, promotions and competitions, reports and other information. This includes Grenade® Special Offers and Exclusive Grenade® Content.

Match Personal Data with third party data. Also, we may keep track of what portions of the website users are visiting and other user statistics and aggregate this information to help us create a better experience for users of our website. This is all done in order to describe our products and services to prospective partners, advertisers, and other third parties, and for other lawful purposes.

Promote our products and services on our website and third-party partners’ websites   

Provide you with information about products and services that you request from us or, where you have consented to be contacted, for such purposes which we feel may interest you

To respond to your enquiries or comments submitted through our website

To obtain your feedback

To permit applications for employment with us and related activities to such applications

Create statistical reporting regarding our web activities. Cookie Policy refers.

In addition, in order to carry out our lawful activities and for legitimate purposes, we may collect and process your Personal Data to:

Allow you to use interactive features on our website

Retain a record of incoming and outgoing communications (e.g. email)

Protect the security and integrity of the website

Prevent and detect fraud or other prohibited or illegal activity

In response to a court order, request for cooperation from a law enforcement or other government agency

To establish or exercise legal rights

To bring or defend legal claims

For responsible corporate governance or as otherwise required or permitted by applicable laws and/or regulations

In circumstances in which we believe disclosure is appropriate in connection with fraud prevention and prevention of other illegal, or unlawful activity or any other activity which is or may be contrary to our legal and regulatory compliance obligations

To protect and defend the rights, property or safety of Grenade and/or other companies in the Grenade group, its/their investors and other clients, staff, and/or service providers.

We continually strive to improve our website offerings based on the information and feedback we receive from you. Your information helps us to respond more effectively to your requests and support your needs.  Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

5. Your Rights in respect of your Personal Data:

This Privacy Notice is intended to provide you with information about what Personal Data Grenade® collects about you and how it is used. If you have any questions, please contact us at

If you wish to confirm that Grenade is processing your Personal Data, or to have access to the Personal Data Grenade® may have about you, please contact us at

You have various rights in respect of your Personal Data which can be summarised as follows:

  1. The right to be informed. Where Grenade intends to collect your Personal Data, you have a right to consent or object to such collection for the intended purposes. In respect of each intended purpose you will be asked to tick box to indicate your consent to each intended purpose for processing of your Personal Data.
  2. The right of access. You may request to receive a copy of any Personal Data held by us, which personally identifies you. We may in some circumstances charge an administration fee to cover the cost of carrying out your request. We may ask you to verify your identity and for more information about your request.
  3. The right to rectification. We will correct or erase inaccuracies in the information we hold about you when we learn of the inaccuracy.
  4. The right to erasure. Personal Data may be erased if we do not have a legitimate reason for retaining the information.
  5. The right to restrict processing;
  6. The right to data portability;
  7. The right to object;
  8. Rights in relation to automated decision making and profiling. Grenade does not carry out any automated decision making.

Please contact Grenade in writing with any requests and provide verification that you are who you say that you are.

You may withdraw your consent to your Personal Data being processed at any time (the opt out button is available next to the opt in button where you provided your consent and for SMS marketing see clause 7 below). However, if you withdraw consent, we may not be able to provide you with the product/service which you requested.

6. The Right to Lodge a Complaint with a Supervisory Authority

If you have a reason to complain about how your personal data has been controlled and processed by Grenade®, please in the first instance contact Grenade® and we shall endeavour to resolve your queries promptly. If you remain unsatisfied, you may lodge a complaint with:

Office of the Information Commissioner

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Phone: +44 303 123 1113 or 01625 545 745


Please copy any such communication to us so that we can work to resolve any outstanding issues promptly.

7. Disclosure of Personal Data

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the product or service requested.

We may disclose your Personal Data within Grenade®, to our third-party suppliers (where applicable), professional advisers, and to such other third parties as may reasonably be required in connection with the purposes referred to in this Privacy Policy, such as operating our website, conducting our business, distributing products to you, so long as those parties agree to keep this information confidential. (Where you have contracted with a third-party distributor of our products, as clause 2.4 above describes, we have your limited Personal Data and how your Personal Data is processed is a matter strictly between you and them.) We reserve the right to disclose any and all pertinent information to law enforcement or other governmental officials as we, in our sole discretion, believe necessary or appropriate.

The disclosures of your Personal Data described in this Privacy Policy may, if you are outside of the European Economic Area (EEA) or UK, involve the transfer, storage or processing of your Personal Data to such country, where the level of data protection is not as high as in the EEA or UK.  By providing us with your Personal Data in such circumstances you agree to such transfers of your Personal Data. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy.

We may also disclose Personal Data in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service, or may be causing injury to or interference with any of our rights or property, other users, or anyone else. We may disclose or access account information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service, and improve our products and services.

8. Direct Marketing including SMS Marketing

General: On occasion, we engage third parties to mail information to you, including items about products you may have purchased, or material from an event sponsor. We have a legitimate interest in processing of Personal Data for direct marketing purposes. We may send postal marketing about a new product; you may opt-out of this at any time by following the instructions in the marketing communication itself or by contacting us through this website. In the context of a sale, we may have sought your consent for electronic marketing, but again you may opt out of this at any time.

SMS Marketing: We may market to you by SMS where you consent to this, i.e. our mobile message service (the "SMS Service"). If you consent to this then this is on the basis that you accept the terms in this clause (“Mobile Terms”). We may modify or cancel the SMS Service or any of its features without notice. To the extent permitted by applicable law, we may also modify the Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes. We do not charge for the SMS Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

Text messages may be sent to use as a user of the SMS Service using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the SMS Service may provide any or all of the following:  updates, alerts, and information (e.g. order updates, account alerts, etc.), promotions, specials, and other marketing offers (e.g. cart reminders) via text messages through your wireless provider to the mobile number you provided. Message frequency varies.  Our site uses cookies to help keep track of items put into your shopping card including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

For US/Canadian customers text the single keyword command STOP in reply to an SMS we send to you.  For customers in the UK click the unsubscribe link in any text message to cancel the SMS Service at any time or text the single keyword command STOP in reply to an SMS we send to you. You will receive a one-time opt-out confirmation text message. If you have subscribed to other mobile message programs of ours and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For SMS Service support or assistance, text HELP to the number from which you received the text message or email

We may change any short code or telephone number we use to operate the SMS Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honouring requests made in such messages. The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number.   To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the SMS Service, any errors in such information, and/or any action you may or may not take in reliance on the information or SMS Service.

9. Transferring Personal Data to the US or EU

The personal information Grenade® collects from you is stored in one or more databases hosted by third parties located in the United Kingdom. These third parties do not use nor have access to your personal information for any purpose other than cloud storage and retrieval.

Grenade®’s email services are provided by Mailgun based in the United States. We are satisfied that they have appropriate technological and organisational measures in place to reflect the provisions of GDPR and, in the UK. UKGDPR. In addition, where distributors are based in the United States and you have contracted with that distributor, information we collect from you may be processed in the United States. The United States has not sought nor received a finding of “adequacy” from the European Union nor the UK under Article 45 of the GDPR and UKGDPR. Grenade relies on derogations for specific situations as set forth in Article 49 of the GDPR and UKGDPR. In particular, Grenade® collects and transfers to the U.S. Personal Data only: with your consent; to perform a contract with you; or to fulfil a compelling legitimate interest of Grenade® in a manner that does not outweigh your rights and freedoms. Grenade® endeavours to apply suitable safeguards to protect the privacy and security of your Personal Data and to use it only consistent with your relationship with Grenade and the practices described in this Privacy Notice. Grenade also minimizes the risk to your rights and freedoms by not collecting nor storing sensitive information about you.

10. Security of your Personal Data

To help protect the privacy of data and personally identifiable information you transmit through use of this site, we maintain physical, technical and administrative safeguards. We update and test our security technology on an ongoing basis. We restrict access to your Personal Data to those employees who need to know that information to provide benefits or services to you. In addition, we train our employees about the importance of confidentiality and maintaining the privacy and security of your information. We commit to taking appropriate disciplinary measures to enforce our employees' privacy responsibilities.

11. Retention Period

We shall retain and store your Personal Data securely and for as long as necessary in order to fulfil our and our distributors’ (where applicable) contracts with you. Where we have been provided with your mobile telephone number in order to arrange delivery, that telephone number shall only be retained for a maximum of one calendar month after delivery. We shall then only retain other Personal Data for as long as necessary to comply with our legal obligations and legitimate interests under relevant law or where you have asked us to retain your details for repeat orders.

For more information on where and how long your Personal Data is stored, and for more information on your rights of erasure and portability, please contact the Grenade®’s data protection officer at

12. Terms of Service and Cookies

Please also visit our Terms of Service section establishing the use, disclaimers, and limitations of liability governing the use of our website.

As is true of most other websites, the Grenade’s website collects certain information automatically and store it in log files. The information may include internet protocol (IP) addresses, the region or general location where your computer or device is accessing the internet, browser type, operating system and other usage information about the use of the Grenade’s website, including a history of the pages you view. We use this information to help us design our site to better suit our users’ needs. We may also use your IP address to help diagnose problems with our server and to administer our website, analyse trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences. The Grenade’s website also uses cookies and web beacons. It does not track users when they cross to third party websites, does not provide targeted advertising to them, and therefore does not respond to Do Not Track (DNT) signals.

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. Cookies make web-surfing easier for you by saving your preferences so that we can use the saved information to facilitate your use of our website when you return to the website. The use of cookies is an industry standard, and as such, you will find that most major websites use them.

We use cookies to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

Please see our Cookie Policy For More Detail.

13. Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

14. Changes to our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page. We reserve the right to amend the Privacy Notice and Terms of Service at any time, for any reason, without notice to you, other than the posting of the amended Privacy Notice and Terms of Service at this site. We may email periodic reminders of our notices and terms and conditions and will email deployment partners of material changes thereto, but you should check our site frequently to see the current Privacy Notice and Terms of Service that is in effect and any changes that may have been made to it.

15. Contacting Us

If there are any questions regarding this privacy policy, you may contact us at