The Grenade® story is one of roll-your-sleeves-up hard work and a commitment to doing things better. Founded in 2009, our mission was simple. As sports supplement distributors we'd grown tired of selling a bunch of stuff that looked and sounded the same. So we set about creating products that people would actively seek out and remember.
Our first attempt at a weight loss formula was so effective a friend described the results as explosive, ‘like a grenade’. That product became Thermo Detonator® and Grenade® became the name we were looking for. Over the following years our team grew alongside a product family bursting with personality (and great-tasting, high-quality ingredients).
Today, Grenade® continues to pride itself on making each product and formulation as unique as possible. Products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s a commitment that’s seen Grenade® named as one of the UK’s fastest growing companies, as well as being featured in The Sunday Times’ Fast Track Top 100 in 2014, 2015, 2016 and 2017.
We are just as passionate and hands on as we were on day one. Be that new product development, trademarking, global marketing or looking after the logistics of having customers in over 80 countries, life’s never dull at Grenade®. That simple mission has now grown into establishing Grenade® as a global lifestyle brand. One that represents life athletes the world over.
With Grenade® on your side, whatever your goal, YOU GOT THIS.
‘At Grenade® we want to inspire people to get more out of life, whatever their fitness goals’ Alan and Juliet Barratt - Grenade® Founders
WHEN DID IT GET SO SERIOUS?
Not the good kind of serious that inspires you but the bad kind of serious that makes you forget about what’s important. Life is all about balance. Not just how you look but how you feel and all the amazing things you can do.
At Grenade® we’re the good kind of serious. Serious about creating the very best products we can for those who are serious about getting more out of life; for those that don’t mind getting their hands dirty and their socks even dirtier. The type of people who don’t believe training should replace living and vice versa. They see the bigger picture. They are the LIFE ATHLETE.
OUR MISSION is simple - TO INSPIRE EVERYONE TO GET MORE OUT OF LIFE.
Life athletes have more going on than just their gym timetable. They see fitness as a means to the end – not the end itself. They come in all shapes and sizes but are united by their desire to make the most of who they are. To fill their lives with amazing, life-affirming experiences that come from feeling good in body and mind.
THE LIFE ATHLETE IS MORE THAN JUST A GYM SELFIE, THEY’RE THE FIRST TO GET STUCK IN.
WE ARE GRENADE® PEOPLE.
We care about doing things properly and the consumers we do it for, whatever their goals might be. That’s why we refuse to compromise. We refuse to compromise on the ingredients and materials we use. We refuse to compromise on the attention to detail that sets us apart. We refuse to compromise on the attitude that makes us who we are. WE DO IT OUR WAY NOT ANYONE ELSE’S.
Grenade® people know that quality of work goes hand-in-hand with quality of life. That’s why every product we make is made for our consumers’ whole lives – not just the part that lives in the gym. We don’t put fun before fitness but we never forget to enjoy ourselves.
GRENADE® WILL ALWAYS BE BOLD AND COLORFUL - AND WE MAKE NO APOLOGIES FOR IT EITHER.
GRENADE® – YOU GOT THIS