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Influencer Marketing Executive

Influencer Marketing Executive

About Grenade

Grenade is an international active nutrition/lifestyle brand, which has grown rapidly since its launch in 2010. Driven by its strong brand, distinctive products, and highly innovative approach, Grenade has made an explosive impact in the sports and active nutrition segments.  As a market leader, Grenade sells a range of nutritional products, both B2B and B2C, including its signature Grenade Bars and Drinks. Grenade has been included in the Sunday Times Fast Track Top 100 for the past three years running.

We are looking for an exceptional Influencer Marketing Executive to play a pivotal role in our journey to create a global lifestyle brand. This is a very exciting time to join Grenade and opportunity to be a part of a close-knit, industry leading team of highly motivated individuals.

Joining Grenade’s high-performing team, during this exciting period of growth and brand expansion, promises to offer a unique and motivating working environment, with highly rewarding opportunities for personal and professional development.

Key Responsibilities


  • Manage key ambassador relationships for both UK and international markets
  • Identify new talent and outreach opportunities for UK and international markets
  • Use influencer analytics software to measure performance against agreed KPIs
  • Brief ambassador team on content focuses; including new product launches and campaigns
  • Identify new opportunities for ambassadors and ensure relationships are nurtured
  • Copywriting for monthly briefs
  • Generate content ideas that are in line with Grenade marketing campaign goals
  • Assist with general support for ambassador programmes where required
  • Manage product gifting/ sampling for new product launches and influencer outreach
  • Build strong relationships with influencers – both new and existing
  • Support with contract negotiations and lead the onboarding process for new talent
  • Act as the main point of contact for any incoming enquiries regarding influencer & sponsorship opportunities
  • Ensure ambassadors adhere to brand guidelines and processes
  • Attend events and activations where required
  • Administration support as and when needed

Person Specification


  • Minimum 2+ years’ experience in a similar role
  • Proven experience managing ongoing and building new relationships
  • Interest in health, fitness, and wellness preferable but not essential
  • Strong interpersonal skills and an ability to network effectively with influencers
  • Strong organisational skills and the ability to manage numerous projects at once
  • Experience in writing briefs and working with creative teams
  • Experience using influencer platforms and reporting tools

The Package


  • Competitive Salary
  • 33 days holiday inc. annual leave
  • Additional days leave for your birthday
  • Flexible Working
  • Contributory Pension Scheme
  • Huge Staff Discount on products
  • Length of Service Awards
  • Study Support Programme
  • Active career progression
  • State of the art L&D platform
  • Free on-site parking



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