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CRM and Loyalty Manager

CRM and Loyalty Manager

Key Responsibilities

• Development and delivery of CRM campaigns

• Responsible for ensuring our campaigns are hitting targets

• Constantly evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our databases at every opportunity

• Plan and deliver CRM strategies to increase loyalty and retention

• Scope out any CRM requirements, processes, and systems to help improve and grow channels

• Build an engaged, personalised experience for customers via dynamic content, audience segmentation and automated flows

• Optimising all CRM flows

• Identifying and prioritising revenue-generating opportunities

• Implementing structure and processes around CRM

• Reporting on performance

• Lead the drive in CRM growth across UK and International markets

• Identify and implement solutions to grow the email marketable database

• Review and share department performance with stakeholders

Person Specification

• Minimum 2+ years in CRM experience

• Campaign planning

• Creative execution

• Experience building data segments

• Highly analytical and KPI driven

• Understanding of how data can help us understand the customer journey, and how we can use CRM comms to enhance it.

• Ability to manage multiple streams of work at one time - organisation and prioritisation is key

• Extreme attention to detail and adopt a perfectionist approach to your work, but also able to understand the big picture.

• Excellent communication skills - can recommend and explain insights effectively.



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